THE HISTORY

AN ARTISTIC + HISTORIC LEGACY

Bustling with activity for more than 100 years, 4th Street has always served as Reno’s manufacturing backbone, but with a unique and artistic focus.

In 1939, former Reno mayor Harry E. Stewart built the San Francisco-based Zellerbach Paper Company’s local branch. This new building at 420 Valley Road boasted 12,000 square feet of display space and attracted commercial artists and graphic designers from throughout Northern Nevada.

In 1974, nationally renowned artist and photographer Art Martson moved his print shop into the building, giving our lofts their name. Upon his death in 1986, his widow Marylyn leased the building to a variety of groups including the esteemed Valley Arts Research Facility, carrying on its rich, artistic tradition.

As part of our commitment to protect and share Reno’s proud artistic heritage, we have carefully removed and preserved the unique and distinct creations recently discovered behind our original brick walls, many of which you see below and throughout this site. These superb examples of “Pop Art” graphics were produced in this very building and will be prominently displayed for our residents and the entire community to enjoy.

Print Shop Lofts
420 Valley Road, Reno, NV 89512

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